The Power of Strong Branding

Author: Jim Ekanem

Key Attributes

Let's explore why businesses need a website and what makes a website great. The questions below help you reflect on your current website if you have one.
A strong brand maintains consistency in its messaging, visual identity, and customer experience across all touchpoints.
Does your brand maintain a consistent appearance across all customer interactions?


A strong brand stands out from the competition by offering something unique and memorable, setting it apart in the market.
What sets your brand apart from competitors and makes it memorable to your target audience?


Trust is the foundation of a strong brand. Brands that convey trust at first sight get opportunities to consistently deliver on their promises.
Is your brand consistently reliable, delivering on promises and building trust with your customers?

Emotional Connection

Strong brands connect with their audience on an emotional level, evoking feelings, values, and aspirations that resonate with their target market.
How does your brand connect with customers on an emotional level, fostering a deeper relationship and loyalty?


A strong brand is adaptable and can evolve without losing its core identity. It remains relevant in changing market conditions and consumer preferences.
Can your brand adapt and evolve to meet changing market trends and consumer preferences while staying true to its core identity?


A strong brand is easily recognizable. Its logo, colors, and other visual elements are so closely associated with the brand that they become iconic.
Is your brand easily recognized by its logo, colors, and other visual elements, making it iconic in the eyes of your audience?
As the founder of several people-first communities, I encourage all business owners to prioritize authenticity and an appealing brand image.
These elements are key to connecting with your audience and achieving success.
A profile photo of Jim Ekanem
Jim Ekanem
Digital Designer & Founder of FlowingFitnessNL

Go-to CMS & Website builders

These are the industries leading hosting platforms that enable you to continuosly manage your website succesfully and autonomously after our launch.
Webflow,, Shopify, Wordpress, Squarespace

Branding Design Process

Here's how we work together to createyour businesses new logo and brand

Project Briefing

We begin by conducting a consultation to gain an understanding of your business, its objectives, and target audience.
This way we establish the project's foundation.

Strategic Planning

Based on the consultation, I develop strategic plan, outlining the website's objectives, features, and design elements.

Design and Development

The website design and development phase involves creating the website's structure, visual elements, and functionality.
You are actively involved in reviewing and providing feedback on the website's progress by commenting on a digital whiteboard.

Your Feedback and Revisions

Once the design is delivered you have a free revision and can request major changes.
Based on your feedback, I will implement the final design and we ensure that you are satisfactied.

Launch and Ongoing Support

Once the website is finalized and approved, it is launched. I am available for ongoing support, maintenance, and optimization to ensure the website continues to perform effectively, and will ensure that you become self-sufficient for basic changes and content implementation.


Pick one of the popular packages or I help you curate your own during our consult call.
Recommended for:
New Startups


1850€ excl. VAT
What’s covered
Web Landing Page (5 sections)
Standard SEO & Tracking
Standard Color & Font Selection
Text-based Logo
Recommended for:
Small Businesses


2750€ excl. VAT
What’s covered
*Everything from UX-Pro
Memorable Logo Design
Custom Font Selection
Custom Color Palette
Recommended for:
Custom Needs


*Inquire for custom pricing
What else is possible
Business Card Design
Social Media Post Template
Additional Web Pages
Complex Web Animations


Jim Ekanem helping a group of people during a large workshop


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